Say Cheese! How to Play: Starting a Session and Your First Photos

Starting a session in Say Cheese! [STORY] is simple: open the game on Roblox, press PLAY on the main menu, and you are placed in the park as its journalist. From there, your whole job is one action — aim the camera viewfinder at something happening in the park and click to take a photo. Whatever you photograph becomes the next news broadcast.

Quick answer

Press PLAY on the main menu to start a session. In the park, aim the camera viewfinder using the on-screen POINT & CLICK prompt and click to take a photo of the figures. Your photo is broadcast on the park's TV as breaking news, the figures react, and the session plays out from the chain of reactions your photos cause.

• PLAY starts a session; ENDINGS and SETTINGS are the other two menu buttons.
• The menu tracks your progress with an endings-found counter.
• Your first action in the park is pointing the viewfinder and clicking to photograph something.

Starting a session from the main menu

Say Cheese! [STORY] is a Roblox adventure/story experience by Mechanical Boy LLC, explicitly based on "We Become What We Behold" by Nicky Case. If you have played that game, you already know the core loop here: photograph figures, broadcast the result, and watch consequences unfold.

The main menu has three buttons: PLAY, ENDINGS, and SETTINGS. PLAY is the one that starts a session and drops you into the park. It also displays an endings-found counter (for example, "5 / 12 endings found" in one recorded session) — the exact number depends on your own progress, since it counts how many of the game's endings you have personally discovered.

Your role: Big Media's journalist

The game's opening premise casts you as a journalist hired by "Big Media" who works in a park. Your assignment is to make sure everyone stays glued to the screen watching the latest news. Along the way you choose whether to spread chaos and panic, or to try to change fate and bring hope — the game leaves that choice entirely to you.

What you do first in the park

When a session starts, you are placed in a park scene populated by round-headed and square-headed figures, with a central TV and your camera viewfinder on screen. The prompt "POINT & CLICK" tells you exactly what to do: aim the viewfinder and click to take a photo. That is the game's primary input action and your first task every session.

What you photograph matters, because a taken photo is broadcast on the park's TV as a news caption tied to whatever was in the frame. In one recorded playthrough, photographing a hat-wearing figure produced the caption "OOH NICE HAT"; other captions in that session included "WHY IS EVERYONE SMILING?" and "WHO PAID THE SCREAMER?". The specific captions you see depend on what you photograph in your own session.

After a broadcast, the figures react — gathering around the TV, screaming, or panicking — and the news cycles continue from there. Your photos do not just document the park; they steer its mood.

How a session ends and why you replay

A session can end with an on-screen instruction to "click to take the last photo", shown with the camera frame visible in a darkened park scene — the closing beat of the story your photos built.

Sessions end in distinct outcomes (one recorded session reached a "Viral ending"), and the menu's endings-found counter keeps track of what you have discovered. Players replay the game to find more endings — the recorded player in the source footage set a goal of five endings in a single video and restarted sessions repeatedly to reach it. Each new session is a fresh chance to photograph different things and push the park toward a different fate.

For how the story premise fits together in more depth, see the Say Cheese! story explained page, and check the codes and updates pages for current extras.